ZZ DANCE

Kindness in Motion

ZZ DANCE in Cherry Hill, NJ utilizes the power of dance to build confident, compassionate and productive members of the community. Their mission is to offer a fun, creative and safe space for all minds and bodies to develop their dance technique as well as a sense of social responsibility.

The studio launched in 2020 and ZZ reached out to REV to grow their online presence beyond their website. When we first met founders and fellow women entrepreneurs Sammy Zweben and Meredith Ziemba, we just knew it was the start of something special. Their passion, creativity and determination were a perfect match for the REV Team.

Challenge

 

Launching any business in 2020 was no easy feat but ZZ DANCE didn’t let the pandemic stop their dream of opening a studio. Their biggest challenge was expanding their geographic reach. ZZ had tremendous support from the Cherry Hill community but needed to generate excitement in new areas as well.

From jazz, to tap, hip-hop, ballet, contemporary and more, they needed more than just a short-term plan. ZZ needed to consistently raise awareness and drive registrations to fill classes throughout the year, not just during recital season.

Our Approach

Using ZZ DANCE’s positive energy as inspiration, we developed the following marketing solutions designed to bring awareness to the new brand and drive class registrations by highlighting the studio’s commitment to kindness:

 

  • Digital marketing strategy
  • Design custom branded digital ads
  • Digital advertising paid social media campaign (Facebook, Instagram) and Google Pay Per Click campaign
  • Monthly creative support for banners, print advertisements, email and social graphics, etc. 

Impact

After a successful launch in 2020, ZZ DANCE has grown leaps and bounds. The digital campaign consistently drives traffic to the website and conversions. Class registrations have increased year over year as a result of their marketing efforts and incredible sense of community. We’re proud to continue working with the ZZ DANCE team and truly appreciate their partnership.

MAKE YOUR MOVE

Accelerate your brand today!