Oaks Integrated Care

Oaks Integrated Care is a private, nonprofit organization dedicated to improving the quality of life for children, adults and families living with a mental illness, addiction or developmental disability. With 230 health and social service programs and over 2,000 employees, Oaks is one of New Jersey’s largest behavioral health organizations.

REV collaborates with Oaks’ Development & Human Resources departments as their Outsourced Communication Team. This innovative approach gives Oaks access to a complete communications team with executive level expertise and experience. Built on years of trust, the partnership allows the internal team to focus on fundraising, human resources, internal communication and supporting the immediate marketing needs of programs throughout the organization.

Rev-work-Oaks_Banner Roll Up Careers Showcase 1

The Challenge

As a leader in nonprofit behavioral healthcare in New Jersey, Oaks Integrated Care has experienced tremendous growth through the years. Our challenge started with restructuring the Development department to best utilize talents, raising brand awareness in new markets, and developing a strategic communication plan.

New challenges emerged in 2022 as organizations nationwide faced an incredibly tough job market. Today’s candidates have more power than ever – they want seamless candidate experiences, efficient application processes and frequent, personalized communication.

Rev-work-Oaks-IMG_0372_Challenge Section

Our Approach

Our goal was to develop a brand identity and creative assets that exude a warm, welcoming feel to match their mission of helping others. We collaborated with the Development Department to launch a marketing plan that expands Oaks’ digital footprint in the marketplace, and supports both operations and fundraising efforts throughout the year.

REV Talent stepped in to partner with the Human Resources Department with the goal of developing and implementing a talent acquisition communication strategy. Using a proactive approach, we focused on new ways to elevate the candidate and employee experience.

Customized Solutions

Logo + Brand Identity
Communications Strategy
Careers Recruitment Video Series
Strategic Digital Advertising Campaign – Google and Social
Marketing Collateral – Event Materials, Brochures, Newsletters, Direct Mail Postcard
Email Marketing Campaign
Public Relations + Crisis Communications
NJ Transit Advertising Campaign

Impact

Oaks Integrated Care saved time, energy and money by partnering with our Outsourced Marketing Team. We worked hand-in-hand with the Development Department to raise awareness about critical services in the community which resulted in increased social media engagement and web traffic.

Working with REV Talent, the Oaks Human Resources team transformed their ability to reach new, qualified candidates while always remaining focused on their mission. We stepped in at a crucial moment with a communication strategy designed to complement talent acquisition efforts and effectively gather data in order to make informed decisions moving forward.