Jersey Devil Golf and Fun Center

Get Ready for Some Good Ol’ Fashioned Fun

From the minute we walked through the doors of the newly renovated Jersey Golf and Fun Center, we immediately felt at home! The owners of the charming mini-golf, driving range and ice cream business were welcoming, energetic and it was clear that the whole family put their heart and soul into the fun-filled new venture.

It was spring and after months of renovations, they were finally ready for the official Grand Opening. Jersey Devil partnered with REV for their first season to develop a marketing strategy designed to position the location as the first choice for South Jersey families just waiting to experience some good ol’ fashioned fun!

Challenge

Besides the obvious challenge of fighting the temptation that comes along with working with a client that sells ICE CREAM, we did have a few obstacles to overcome!

As the new owners, Jersey Devil completely revamped the location and brought new energy to a tired space. We were challenged with building a brand awareness campaign to not only attract new customers but also to let former customers know about the recent positive changes! To reach golfers and families we developed creative solutions such as geo-fencing local golf clubs and recreational areas.

Our next challenge was to create a special campaign focused on events such as birthday parties, family reunions, corporate outings, fundraisers and more! We developed targeted messaging and deployed solutions that spanned both print and online digital media.

Our Approach

Using Jersey Devil’s energetic, positive family vibe as our inspiration, we developed the following marketing solutions designed to bring awareness to the new brand and drive revenue by highlighting the fun center as an experience for the entire family:

Comprehensive marketing plan
Digital marketing strategy including paid social media campaign (Facebook, Instagram, YouTube) and Google Display campaign
Video production: 1 minute overview, 6, 15 & 30 second clips for social media
Email marketing campaign
Brochure and postcard design
Content development
Monthly marketing consulting

Impact

After an exciting and successful first season, Jersey Devil made their mark in our area as the place to go for South Jersey families looking to experience some good ol’ fashioned fun. The time, effort and love they put into the new business combined with our innovative and engaging marketing solutions allowed them to reach new customers throughout the region.

REV couldn’t be more proud to help Jersey Devil with their marketing efforts and we look forward to working with them in the future. We can’t wait to be a part of their next big adventure!