Navigating the Pathway to Optimal Well-Being
The body thrives in a healing ecosystem. When visionary and thought-leader, Rafael Andrade, left the telecom world to start Conarium Wellness, he dreamed of changing the status quo in medicine and wellness. His personal journey to well-being inspired him to develop “The Conarium Way,” a philosophy rooted in the belief that we live better lives when we care for our whole self – body, mind and soul.
Conarium partnered with REV to develop a brand strategy and marketing campaign that would break through an exploding marketplace and transform society’s way of thinking. We felt personally connected to Conarium’s mission and committed wholeheartedly to telling their authentic story.
Everywhere you turn, more health and wellness companies are entering the crowed holistic health marketplace. Our primary challenge included developing a brand that stands out in a highly competitive industry while positioning Conarium as a global influencer in the crowded space.
Our next challenge was to create messaging that stayed true to their vision and could communicate unique therapeutic modalities to multiple audiences- doctors, wellness practitioners, individuals, athletes, patients and more. At the same time, Conarium needed to generate leads and inspire sales of their products such as hyperbaric chambers, nutrition supplements, mud baths and holistic retreat centers.
From the very beginning, we realized Conarium is much more than its products and services. It is a lifestyle. We approach each step in the process with this in mind in order to position the brand for growth and expansion throughout their journey. REV worked alongside Conarium to build the following:
- Brand strategy
- Integrated marketing campaign
- Visual brand identity and guidelines: logo and custom graphics
- Brand asset design: business card and letterhead, social media skins, PPT
- Website design and development
- Video production
- Social media and email marketing
- Content development: web, social, email, blog, one-pagers, posters
- Public relations
- Tradeshow booth design
- Packaging design
After a successful brand launch, REV is now helping Conarium through the first phase of their marketing strategy. They quickly gained international attention and started to attract valuable investors and influencers to their mission. Founder, Rafael Andrade, was invited to present at the prestigious MindValley Portugal A-Fest Conference with hundreds of like-minded individuals and influencers. Conarium also participated in the NEXUS Summit uniting philanthropists, impact investors and social entrepreneurs.
We can’t wait to see what’s next for this amazing company and we are beyond grateful to be a part of their journey.
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